Frame the real decision
Separate the decision from the noise, classify the problem, and expose what must be true.
Decision Lab · Structured thinking for difficult decisions
Better decisions.
Not more advice.
Small Business Academy helps founders, CEOs and managers turn a difficult business question into a disciplined read and the smallest next move that buys real evidence.
Pre-revenue foundersGrowing companiesManagement teams
No account. No blank chat. No framework theatre.
Decision read Ready
Should we launch the new offer before hiring a sales lead?
Jobs to be DoneReal OptionsPre-mortem
The read
Do not make the hire the test. Run a narrow founder-led launch first and use conversion evidence to define the role.
One complete sprint freeExperience value before creating an account.
Processed only when you submitYour decision is sent to the private AI engine to create the read. It is not yet saved to a Small Business Academy account or Decision Memory.
English-first, Europe-awareDesigned for cross-border founders and business teams.
How Decision Lab works
A thinking system that ends in action.
Built from systems thinking, strategy, behavioural science, organizational change, and venture practice—without making you choose a framework before you start.
Build the right lens stack
Decision Lab selects a small set of models from different disciplines—especially the ones that disagree.
Move, learn, revisit
Turn insight into a reversible next move, then return with evidence instead of starting over.
How the lens stack is built
A relevant starting stack—not framework roulette.
Decision Lab assesses a curated catalogue of mental models, then builds a small, deliberately varied stack for the decision in front of you. The first stack is a reasoned starting point, not a claim that one set of models is universally best.
- 01Choose for relevance, not familiarity
The starting stack is matched to your decision, its reversibility, the evidence available and where a lens can change the next move.
- 02Avoid repeated thinking
Models that make substantially the same point are removed, even when they are well known.
- 03Create useful disagreement
The stack includes a lens that can challenge the emerging answer, not just reinforce it.
- 04Work with your facts
Each model is applied to the context and evidence you provide. Missing facts are labelled as assumptions, not invented.
- 05Show why each lens is here
The read explains why each model was selected and what question it contributes to the decision.
- 06Surface agreement and tension
Decision Lab shows where the lenses converge and the most important tension you still need to resolve.
Want another perspective? After the first read, you can apply up to two additional lenses selected for their ability to challenge, broaden or deepen the recommendation.
A decision memory for the business
Stop reopening the same conversation.
Founder Pro will keep each decision's assumptions, dissent, evidence and review date together, so you can learn from the quality of your judgment—not just the outcome.
Try the decision experience →Simple by design
Start with one decision.
Pay when the memory matters.
Run one complete sprint free. Founder Pro will include up to 10 full Decision Sprints each month under a fair-use policy, saved decisions and review tools, with a 7-day free trial when paid accounts open.
Free Sprint
€0
No account required
Experience the full decision method on one real business question.
- One complete decision read
- Curated lens stack and deeper views
- Printable next-move brief
Founder Pro
€129
per year · 7-day free trial
For founders and managers making repeated, consequential decisions.
- Up to 10 full Decision Sprints per month
- Saved Decision Memory and evidence history
- Paid account for usage and subscription management
Teams & Accelerators
Get in touch
Tailored pilots
For CEOs, management teams and founder cohorts that need a shared reasoning system.
- Shared decision workspace
- Dissent and evidence capture
- Cohort and team patterns
Built from practice
Real founder rooms.
Not a framework library.
Created by Alina Vasile-Floroaie, drawing on strategy, sustainability and organizational-change work with founders, CEOs and leadership teams across Europe.
01Google for Startups mentor
Supporting climate and technology founders.
02EIC Women Leadership mentor
Turning complex choices into forward movement.
03Strategy & sustainability advisor
Working across ventures, SMEs and established companies.
Private by design
Strategic thinking deserves serious data boundaries.
When you submit a sprint, your decision and context are processed through the OpenAI API only to generate the read. API response storage is disabled for this workflow, and Decision Lab does not currently save your submission to an account.
Only include information you are authorised to share. Avoid personal, confidential or regulated information that is not needed for the decision. Read the full Privacy Policy →